Search Engine Optimization (SEO)

The main objective of any website’s owner is to get more users and placedhis website in the top ranking of any search engine results. This goal can be achieved by the effective Search Engine Optimization (SEO). In which, you can accelerate the traffic on your website through the effective back links and also many other authentic ways. One of the main purposes of the Search Engine Optimization (SEO) is to promote your website, get the website in the top searches, and get more users and healthy backlinks. The people use this technique to increase their business and get more people to know about your services. A lot of people providing the same services but how your official website will become popular among the other websites. Through Search Engine Optimization (SEO) you can target more particular group of people. You can set goals and then define different strategies to achieve these particular goals. With the passage of time, you have to change your plans to get respected results.Search Engine Optimization (SEO) is refer to maximize the number of visitors to your website. If you are providing any kind of service to the public. People can avail your services through your website.
The SEO can divide into two main sections and how it can be beneficial for your business and your website.
The whole SEO can be divided into two main sections.
1. On-Page
2. Off-Page

On-Page SEO

First look at the On-page Search Engine Optimization (SEO). For this, first consider your website’s structure. Your website must be user-friendly. When user explore your website. He can get the desired information easily. Through your user-friendly website, people can get their desired information in few mouse clicks. For this, the whole website contents should be well-managed and easy to navigate. The navigation of your website should be properly mentioned on the top and footer of every page. Furthermore, your website should be mobile friendly. So, any one of your users can explore your website on different devices like mobile, tablet or any other device. Your website’s contents should be responsive for all kind of devices. The internal links of the websites are also focused which means your domain have links to the different pages of the same domain name. Internal links are very useful for the building powerful architecture of your website.

Navigation

The sub pages of your website should be clearly mentioned on the top and end of the each page. For example Home page, about us, and content pages are clearly mentioned. So user can easily go to the other pages of your website from any page.

Image Alt Tag

If you are optimizing your web pages. You should check the HTML (Hypertext Markup Language) of your website. The HTML document should have “Alt image tag (Alternative text)” of the whole contents of your website and especially for the images. This will would be a phrase or collection of words. That contains the keywords. The respective alternative text will appear if any image will not be available.

Robot.txt

The HTML document should have the robot.txt file or the robots exclusion standards. It is also known as the robots exclusion protocol. Robot.txt file is a standard for the website communication with the web crawlers or robots. This file contain the records both “/support-desk/index.html” and “/support/index.html” and other file in the supportive directories. The Web Robots like Crawlers or Spiders are the programs that look out the web automatically. The /robots.txt file give information about a website to the web robots.

Heading Tags

Your website should contain the headings of each content. For this, the contents are managed by the headings tags (h1, h2, h3 …) of the HTML. It tells the search engine. What a page contents are actually about.

Keywords

The most important thing about the optimization of your website is the keywords. Keywords is the most essentials part of the on-page and off page Search Engine Optimization (SEO). That means how people can search a particular thing by using any search engine. Keywords may be a single word or collection of words that are related to the particular search result. For example, if you own a fashion website. How can people search for the fashion? They have to write some specific words about the fashion like latest women fashion, and fashion wears for men. If you have a sufficient amount of keywords related to the men and women fashion. The robots of the search engines examine your website and place your site in the top ranking of search results related to the fashion. If you want more striking optimization results then you have to use most relevant keywords in your website contents and articles. You should use proper keywords in your web pages descriptions. If you own a newly launched website then you must use moderate and low competition keywords for your website. You can use the most powerful Google keywords planner tool to manage the keywords for the optimization of your website.You should use such kind of specific words in page descriptions of your website. The keywords more than two words are called long tail keywords. Like people mostly search with “how to” and “what is”. So, adding this in your website contents or the keywords will give you more prominent results. The main or primary keyword of any websites is the Url.

Meta tags

Meta tags are the small piece of the text that describe the page contents of the website. Generally, it is known as the information about the contents. It doesn’t appear on the page itself. A little description in the Meta tags helps the search engine to know actually about the contents. Using this tags is a good practice in Search Engine Optimization (SEO).

Important HTTP Status Codes

If a user sends a request to the website server for your website through the HTTP (Hypertext Transfer Protocol) then this protocol tells the user about the current status. If any problem occurs then the protocol shows the three digit codes of the error.
Following are some HTTP Status codes and what these all indicates.

404

The 404 error is the standard responsive code of HTML. Which means the user was capable to communicate with the server but the web server could not sort out. For what the user requested. If 404 error appears related to any website that means the corresponding file is not found”404 Not Found”. The page or website that user try to get is broken or dead link.

200 OK error

200 error means, that the request by the user was received, understood but in the processing stage.
What does it mean?
The request of the user succeeded. The information returned with the response is dependent on the request method

300 Multiple Choices

The requested resource has many choices and cannot be merged into one. For example, the landing page has many languages but depend on which language is wanted or requested by the user.

301 Moved Permanently

505 Error

505 error refers internal server error. This is very common HTTP status code. Which means something is wrong with the website server. The server could not sort out the fault/problem. The server could not support or refuse to support the HTTP data stream request to the website server by the web browser of the user.

Proper URL

URL of any website is the primary keyword. For example, if you own a health and fitness website. The URL of the website must be according to the website theme like health and care.com. The website URL shows what you are actually presenting to the people or your website is actually about. So if you are planning to launch a website then use online domain purchasing sites like godaddy.com and name.com to get the suggestions about your website domain name or URL.The URL of any website is the primary keyword. So be careful while selecting the primary keyword of your website.

Page loading time

The page speed is referred to the loading speed of your website pages, described as the “page load time”. How much time a browser required to get the first byte of your website’s contents. To get the better speed of your website your website inline CSS, JavaScript and HTML must be minimum. You have to improve the response time of your server. The search engine does not waste it’s time to crawl the slow pages and minimize its crawling. The user never admires the slow loading of a web page. He use to move on to the next site.

Off-page SEO

This Search Engine Optimization (SEO) technique is used to improve the position of your website in the search results of search engine page results (SERPs). This is beyond the links building of any website. But, It is used to rank your website in the top searches. The off-page Search Engine Optimization (SEO) determine how the world will access your website. For a website the backlinks, references from the other websites, popularity on the social media websites, bookmarking and the share among the communities are very necessary. Furthermore, if you want to get fast and useful results, you can also pay some money for the campaigns. If your website is in the top searches of the search engine results then it grabs the attention of the more users. Which means more people know about your website. If more people visit your website they will avail your services and place more orders. So, your website has more page rank. That mean your website has more importance in the eye of Google and other search engines. Eventually, main purpose of this technique to grab the attention of more user, create back links, and lead the user to the respective website.
An effective Off-`Page Search Engine Optimization (SEO) can be divided into following parts.

Social Media Marketing (SMM)

The social media marketing is one of the main sources to get more traffic on your website. Many of the internet users use these sites. People spend their leisure on the social media sites to chat with their friends. These social media sites are the valuable platforms where you can discuss your website with more people. The people looking for the respective services should visit your website.
The most popular Social Media Site are mentioned below. Where you can share information about your website or business and also can redirect the traffic towards your original website.
• Facebook
• Instagram
• Twitter
• Pinterest
• Google+
• LinkedIn
• YouTube

Blogging

This is one of the most powerful technique for the popularity of your website. In which you have write fresh and unique contents or articles about your website as the blog. Then promote your blog on the blog directories and blog search engines. Most popular blogging sites are Google blogger, Ghost, Drupal, Joomla, WordPress.Com, Square space, Weebly, and Type pad.

Forum Postings

For this, you have to create an online forum and then start a discussion about your website. What are you presenting to the people? What are your website objectives? How can you satisfy the people through this website? You can also share your website topics with your friends. You can also post a comment on the already existing forum. Then the forums will allow you to paste the link of your website as the signature.

Article Submission

If you can write new and unique articles about your website. Then publish articles on the most popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help to get more links to your website. It requires more time. But this time will give you more valuable results

Press Release Promotion

If your website is about any kind of business or you are providing some services to the people. Then go for the popular Press release sites (PR). Submit a press release about your site because this will help to get your site in the Google News.

Link Baiting

If you have placed the contents or article of another website or blog on your website. You should mention the link of the source as the reference for the particular post. If your contents are authentic and trustful then allow other to do same. This is a way to increase your website popularity.

Search Engine Submission

You can submit your website to the famous search engines like Google, Yahoo, MSN, Altavista, Alexa, All the web, Lycos, Excite, etc.

Directory Submission

Many people think that directory submission is dead. But according to me, it still alive. It is based on the how we are using those directories and what category you choose for your submission. It needs some time to get the result but this delay has worth. You can submit your website to the top quality directories like DMOZ, Yahoo Directory, Zoom Info, One Mission, and Pegasus. Many directories can ask for the paid listings, do not pay attention to this.

Social Bookmarking

Social bookmarking is another way to promote your website. You can do social bookmarking on the popular sites like Digg, Delicious, Stumble Upon, Propeller, etc. You should be very careful while bookmarking your website and about the tags. Because tags are essential to broadcast your website on wide area network. This will increase your website traffic based on how effectively you bookmark your site.

Link Exchange

You can exchange your website on the services related websites (Thematic links) that will increase the link popularity of website. Be alert of the Black-Hats while exchanging.

Cross-Linking

The internal links of your website are necessary (internal linking). It increases the internal link popularity of a website and another aspect of Google Page Rank algorithm. Wikipedia is the best example. Link your website contents within the website by using targeted keywords as anchor text tags. This strategy would be hard to implement.

Photo Sharing

Share your website products images and let your friends or other people see them. Also allow them to comment and discuss your shared photos, which will help to drive massive traffic or users to your website. You can share your website photos in major photo sharing sites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions

You can publish and share your product videos on the YouTube, Metacafe, Dailymotion, etc

Business Reviews

You can ask your friends or clients to write reviews about your website in major business review sites like Rate it All, Shvoong, Kaboodle, Style feeder, etc. For the positive image of your website.

Local Listings & Yellow Pages

If you are going to promote your website globally. Probably you can face huge competition. Instead of this, you can make your website popular locally. So search engines can easily view our website and fetch the contents for the local users. So, more targeted audience can visit your website. For this, submit your website to Google Local, Yahoo Local, Yellow Pages, Super pages, Hot frog, etc.

Classifieds Submission

You can do some classified submissions to advertise your website or products for free. Try major classifieds sites like Myspace, iMadespace, Vivastreet, etc.

Social Shopping Network

If you have an e-commerce website. Social Shopping Network is a good approach to advertise your products for free. You can submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, and Oh my buzz.

Answers

You should participate to answering the relevant questions and then place a link of your website. This is another way to increase the link popularity of your website. You can answer in Yahoo Answer, Cha-Cha, and Answer Bag.

Document Sharing

You should share your website’s documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc.

CSS, W3C & RSS Directories Submission

If you are providing the website designing services and own a website for this. You can submit your website to CSS and W3C website directories which can drive more traffic to your website. You can also submit your website to RSS feed directories.

Widget / Gadget Development

To attract more users, you can develop interactive and innovative widget or gadget applications (such as games) for your website and publish them on your blog or website and also on the popular social media sites like Facebook and Myspace. Which also increase the visitors of your websites.
Some other techniques to get more unique users of your website

Search Engine Marketing (SEM)

It involves the promotion of the website. You should use this technique to increase the visibility of your website in the search engine result pages. This task can also be achieved by the paid advertisement.

Paid Campaigns (PPC Ad Campaign)

If you are not satisfied with the results of the all other Off-Page techniques and have some money for the paid advertisement of your website. Then you just have to choose suitable advertisers and pay them to publish your website more efficiently. For this, an effective strategy will get more outstanding results. Through this, you can target right people accurately.
The most common paid campaign is PPC (Pay per Click).